131 (ONE THREE ONE) is a South Korean record label founded in 2021 by B.I, a renowned artist, songwriter, and producer in the K-pop and hip-hop scene. Based in Seoul, South Korea, the label defines itself as a Global Music Label dedicated to creativity and contemporary artistic expression.
Since its establishment, 131 has positioned itself as an independent and innovative platform, driven by B.I’s artistic vision. The label emphasizes a musical, visual, and narrative approach, aiming to go beyond the traditional framework of music production to create a true cultural and artistic identity.
Official Website: www.131online.net
Philosophy and Artistic Identity
131 (ONE THREE ONE) describes itself as a “creative collective that captures the sensibility of youth through music” (청춘의 감성을 음악에 담는 크리에이티브 집단).
The label stands out for its commitment to:
- Expressing the energy and emotions of youth.
- Going beyond the artists themselves, by also highlighting the stories of those behind the scenes and the human and social landscapes surrounding music (B-CUT).
- Proposing a new music business model that blends production, storytelling, and global expansion.
This philosophy positions 131 as both an artistic and entrepreneurial structure, oriented toward innovation and internationalization.
History and Foundation
The label was founded in 2021 by B.I (Kim Han-bin), former member of iKON under YG Entertainment, who later chose to pursue a solo career. After releasing impactful projects as an independent artist, B.I established 131 to create an artistic entity of his own, free from the constraints of major record companies.
Since its launch, 131 has quickly distinguished itself in the South Korean music industry by adopting a global strategy focused on the artist, rather than a purely commercial approach.
Artists
Current
- B.I – Founder of the label, rapper, singer, songwriter, and producer.
Former
- Leo – Former member of the label’s roster.
- Reddy 131 (stylized ONE THREE ONE) – Also previously associated with the label.
Influence and Role in the Industry
131 goes beyond traditional music production. The label offers an integrated vision of artistic creation, where music, visuals, storytelling, and collaborations with other creatives all play an essential role.
Through this approach, 131 contributes to:
- Diversifying the Korean independent scene by providing an alternative artistic structure to the major labels.
- Strengthening the international presence of South Korean artists, especially through B.I, who has already gained recognition worldwide with his albums and performances.
- Redefining the music industry’s business model, by putting the spotlight on the creative community and the stories of those who exist beyond the stage.
Conclusion
In just a few years, 131 (ONE THREE ONE) has established itself as an independent, innovative, and internationally oriented South Korean label. Guided by the artistic vision of B.I, it represents a new generation of labels that surpass traditional music production to create a cultural and creative platform.
With a strong identity based on youth, creativity, and global reach, 131 has become a key player to watch in both the Korean and international music scenes.
